Why current shoes do not work

Although most medical experts agree that there can be a strong connection between abnormal biomechanics (ineffective footwear) and a wide range of bodily discomforts, the exact nature of the relationships are difficult to model. To fully understand our shoe's potential we will bring up some evidence for how today's footwear is failing -- and show where our company's opportunity lies in the responsiveness of the new shoes. Quite literally, the shoes of today are being built as if the foot was in need of a passive restraint system. This can be identified by the existence of countless products and services that are aimed to mend how the shoe is fitting -- or to stop the pain that is so quickly associated with wearing them. The widespread problems associated with sore feet and back, most of which can be correlated with shoes, follows from the fact that current shoes are limited in both the control and comfort they offer. There are many studies concluding that footwear has a limited capacity to stabilize the body. The benefits provided by an adapting shoe will be measured in the sensitivity and stability that a person will feel whenever they walk, run, kick, crouch ... or do most anything else that involves moving around in their shoes.

To date, there has been nothing to compare existing footwear with. Our shoe will present itself as the first alternative, ever, to challenge the archetypal shoe. We are calling the new shoe FOOTWARE. This is because 'wear' comes from body coverings, and 'ware' comes from the idea of using the shoe as a tool. There is similar reasoning in the meanings for hardware and software.

Regular shoes are inefficient. When someone will wear their shoes, a wide range of damages can come into effect, whether we know it or not. The pain may not be immediate -- though it often is -- but long range the damage done can leave its mark. It can be in the 'normalizing' accommodation, a kind of deal that is struck with their footwear, or in the growth of bone spurs et cetera, but it is plain to see that most foot strikes are being suffered through. The new shoe will be correcting what have become overly learned patterns by both its mechanical nature and adapting behavior.

Another point is the large compromise that goes on due to the discomfort of being in footwear. Even when standing, people will almost always make the choice to sit down or prop themselves up, using one foot and then the other: this simplest of acts is often fraught with these usual decisions, with little thought given to what might be a better solution. This is because there is no shoe being made that is not, at least minimally, binding in some way. Proof can be seen in the stress between a shoe's upper and its sole: at some point the integrity of the unit will founder and the shoe will usually, in some way, tear apart. Beyond this there is the fundamental compromise between shock attrition and foot control. The more shock attrition supplied (through air cells, etc.), the less foot control you will have, and the less 'padding' there is placed underfoot, the more shocks you will receive during ground interactions. This is understandable given the circumstances. There is nothing in today's shoe that will allow both foot control and shock attrition, fully and simultaneously.

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